LDS Church Copywriter Speaks Out - Linda and Savannah Clyde Pt. 2 - Mormon Stories 1450

When Linda Clyde landed her dream job as an LDS Church copywriter in 2014, she thought she was simply answering a call to serve. Instead, she walked into a communications bunker. According to her account on Mormon Stories Podcast, the Church had spent the previous four years hemorrhaging members, particularly returned missionaries, and was scrambling to rebrand an institution built on obedience as something conversational and relatable. Clyde’s insider testimony offers a rare look at